Brand Identity & Website
for a Neapolitan Pizza Experience
From brand to website: a full design project for Neapolitan pizza in Basel.
We brought the flavor of Naples to Basel with a food truck brand that feels premium and authentic. From logo and visuals to social media and a custom WordPress site, everything was crafted to tell a strong story.
Logo
Brand Design
Social Media
Print media
Illustration
Webdesign
Landing page
WordPress Elementor
About the Project
Pizza d’Élite brings authentic Neapolitan pizza to the streets of Basel.
The brand mixes tradition and freshness, and the project goal was to reflect that spirit—from logo and visuals to the full website design.
Services & Concept
share Neapolitan tradition with a modern touch.
From local festivals to private parties, they serve pizza with style and warmth all around Basel.
Process
Our collaboration with Pizza d’Élite began in 2021, when we created the brand from scratch. The logo design was inspired by a tattoo that the owner has.
In 2025, we took the project online with a one-page website that clearly and stylishly conveys their identity.
1. Briefing
We immediately defined the visual identity: gourmet pizza that is accessible, with a modern and fresh style.
These elements visually evoke the artisanal and authentic origins of the project.
The brand had to convey quality without appearing distant.
Key guiding words:
High quality
Modern
Accessible
2. Realisation
Francesco and Anna had a clear vision: the logo is inspired by the owner’s tattoo, making the brand personal and recognisable.
Colours
The colour palette is inspired by the basic ingredients of pizza: flour, oil, tomato and mozzarella. Warm, welcoming, gourmet tones.
Font
We chose “Basic Sans” for its soft curves and youthful style, perfect for balancing tradition and modernity.
Visual elements
The illustrations help to convey the artisanal and human side of the project.
3. Production
The brand took shape in every detail: from the logo to the website.
During the launch event, the new identity received extremely positive feedback from customers and visitors.
Tools used:
Adobe Illustrator, Photoshop, InDesign → for branding and materials
Figma → for web layout
WordPress + Elementor → for website development
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