Mara Sorrentino

LYlife healthcare APP -
Website for early stage startup

From brand identity to website, we offer a full design service for early-stage start-ups, including pitch decks for investors.

LYlife is creating digital support for the treatment of Lymphedema, a chronic disease. From UX research, to app design to website and pitchdeck.

Logo

Brand Identity

Pitchdeck Design

Print media
Illustration
Webdesign
Landing page
WordPress Elementor
App Design
UX Research

About the Project

LYlife is an app designed to support and sustain chronic diseases with positive energy and wellness. Today she is part of the Exist Women program an incubator for startups in Berlin!

The brand with its green expresses hope for a better quality of life for all patients, the purple the professionalism and empathy of doctors, who work hard every day to find better solutions. From the Logo to the Pitchdeck to the website – to the design of the app.

Services & Concept

LYlife is a personal project I´m working on together with my colleague Marco. We are developing an app that supports Lymphedema, a chronic disease.

Website for early-stage startup

Process

The project grew out of personal experience combined with UX/UI skills acquired through years of study and work. The project started in late November 2025.

Today it is part of the startup incubator Exist Women and boasts of important collaborations such as Lo Charite in Berlin, UniKlini in Bonn and the Földiklinik.

1. Idealization

In creating the app design and branding, I was personally responsible for brand identity, user interface and site design, and business strategy. Together with Marco, we are working on user research to create a service that meets their needs.

Starting with user research, carefully analyzing the needs of your selected target audience as early adopters: lymphedema patients and specialized physicians.

Guiding keywords:

  • Empathy
  • Hope
  • Support

2. Realisation

During a UI course for Career foundry, I had the opportunity to work on the app design and Brand Identity, then for the Berlin accelleretors applications and collaborations, we developed the business strategy and pitchdecks, getting great results.

App Design

It´s the result of a clear and simple design, with monitoring features, educational content for selfmanagment, Photo support, Dual access for caregivers, and many other features.

Pitchdeck

We worked on multiple pitchdecks, adapting them to different needs including:

  • applications to accelleretors and incubator progemm-
  • collaborations for physicians and supply
  • for investors.

Website

The website ella our showcase to gain visibility in the medical market. Currently a landing page that will grow in functionality and content in the near future.

3. Production

Currently the project is growing. We are deepening user research and developed the first MVP.

The site creates a clear image of the project and is accessible and clear, with high performance.

Tools used:

Adobe Illustrator, Photoshop, InDesign → for branding and materials

Figma → for app design and website layout, and Pitchdeck

WordPress + Elementor → for website development

Are you looking for a freelancer for the sitoweb or pitchdeck for your startup?

I design websites and pitchdeck for your startups businesses.

Contact me for a personalised quote – the first consultation is free?

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