UX/UI Design for a
B2B Shipping Platform.
From user analysis to interface design: complete design for a logistics startup.
A structured UX design process designed to improve the experience of companies that want to offer corporate gifts in a simple, efficient and personalized way.
User Research
User Interviews
Personas
Competitors Analysis
Empathy Map
Sitemaps
Sketches
Low-fidelity wireframes
Prototype
About the Project
The client, a B2B startup, wanted to create a platform for managing orders and shipments of high-quality local products for employees and contractors.The service is aimed at companies that invest in long-term relationships, offering tailored gifts to strengthen ties with teams.
Outcome
The new design improved the entire user experience, making the platform:
- +60% autonomy in creating campaigns by users
- Reduction in requests to customer support
- Smoother, goal-oriented navigation
- intuitive
- accessible from any device
- easily scalable for future campaigns
Outcome
Challenge
Design an intuitive interface that allows managers and HR to:
- choose the right gift package
- easily upload recipient data
- manage bulk or individual orders, even for remote teams
- create customized gift campaigns, without the need for technical support
UX/UI Process
1. User Research
To understand real needs and critical points, we conducted a research phase using qualitative methods:
- Interviews with more than 6 users
- Creation of empathy maps
- Competitor analysis
- SWOT analysis
- Definition of Personas (Company Manager and Success Manager)
2. Strategy and Architecture
We have redesigned the User Flow to make the ordering process more straightforward and clear.
Key actions, such as product selection and address management, are now simple and intuitive.
Results:
- Reduced steps to create a campaign
- Improved user autonomy in order management
- Eliminated bottlenecks in the purchase flow
3. Design
We turned ideas into visual solutions:
- Low-fidelity wireframe creation for quick testing
- Customizable bundles for events and recurrences
- Optimized navigation to avoid errors and doubts during the process.
All decisions were made in collaboration with the developers to optimize timelines and with the startup’s business goals in mind.
4. Prototyping and Testing
We validated the design with interactive prototypes and usability testing, achieving measurable results:
- +60% autonomy in creating campaigns by users
- Reduction in requests to customer support
- Smoother, goal-oriented navigation
Personas
Navigate the prototype
The new user experience allows users to create the tasks we have focused on:
- Create a customer bundle
- Select a standard bundle of events.
The experience covers everything from ordering to shipping.
Analyse what kind of problem could occur during the shipping time and
solve it in the best way to offer a good service all the time.
Are you looking for an expert UX/UI designer to develop your app or platform?
Optimize your app or platform and improve conversions, enhancing your position in the Berlin marketplace.
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