Onepage
for Malafemmena Berlin
Traditional Neapolitan Pizzeria in the Heart of Berlin
The aim of this project was to promote the brand’s Italian identity online. A simple but visually striking website, designed to guide users intuitively and quickly.
Web Design
Onepage
Responsive Layout
WordPress Elementos
Landing page
About the Project
Built to be simple and direct, just like the pizza.
A one-page website with no scrolling needed.
Services & Concept
At Malafemmena, tradition meets taste: Neapolitan pizza made with seasonal, top-quality ingredients and timeless recipes.
Process
The collaboration with Malafemmena began in 2023, shortly after the brand identity was restyled.
Initially, I worked on the old website, then I was asked to update the entire design to reflect the brand’s new image.
The result?
A one-page website, without scrolling, quick to navigate and easy to update, perfect for a restaurant where customers need to book and read the menu. The booking section is a product of “resmio”.
1. Briefing
Malafemmena was looking for a website that would resolve misunderstandings with customers regarding the menu.
It needed to use a simple structure, without scrolling:
- It needed to allow the menu to be updated easily, even from a phone.
- It needed to clearly communicate opening and closing times.
The website had to be a useful tool, not just a showcase.
The goal was to help customers find information immediately and allow the restaurant team to manage content independently.
2. Realisation
During this phase, I worked in Figma to propose various UX/UI solutions.
Here is what we chose together, with Emmanuele:
- Fixed CTA to upload and download the menu from any device
- Intuitive mega-menu that guides the user to essential information
- Featured photo slideshow to whet the appetite immediately
Every choice was made with the user experience, speed, and visual identity of the new brand in mind.
3. Production
The entire site was designed in Figma and developed with WordPress + Elementor, making it:
- Responsive (works on all devices)
- Easy to update without the need for code
- Lightweight and optimised for search engines
The website you see today is the result of work tailored to an evolving brand that wanted a clear, elegant and functional tool.
Are you looking for a freelancer for your restaurant's website?
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