Shipping Platform
Platform Design for B2B business
Order your Benefits campaign easily, create stronger bonds with your team.
User Research
User Interviews
Personas
Competitor Analysis
Empathy map
Site Maps
Sketches
Low-fidelity
Prototype
Shipping Platform
Platform Design for
B2B business
Order your Benefits campaign easily, create stronger bonds with your team.
User Research
User Interviews
Personas
Competitor Analysis
Empathy map
Site maps
Sketches
Low-fidelity wireframe
Prototype
Shipping Platform
Platform Design for B2B business
Order your Benefits campaign easily, create stronger bonds with your team.
User Reseach
User Interviews
Personas
Competitor Analysis
Empathy map
Site Maps
Sketches
Low-fidelity Wireframe
Prototype
About the Project
The company offers a gift service for companies that want to create a deeper connection with their employees with high-quality local products.
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Who is the Platform for?
The platform is a B2B service, designed for all companies that create long-term partnerships with their employees.
The main goal is to make it easy for each employee to choose a gift, to select high-quality products, and to efficiently manage orders and shipments in three modes, including shipping a large number of products to the company, or single shipping for those working remotely.
All these aspects stimulate a sense of pleasure and trust in the employee, for long-term collaboration.
Well Done!
About the Project
The company offers a gift service for companies that want to create a deeper connection with their employees with high-quality local products.
Who is the platform for?
The platform is a B2B service, designed for all companies that create long-term partnerships with their employees.
The main goal is to make it easy for each employee to choose a gift, to select high-quality products, and to efficiently manage orders and shipments in three modes, including shipping a large number of products to the company, or single shipping for those working remotely.
All these aspects stimulate a sense of pleasure and trust in the employee, for long-term collaboration.
Well Done!
Solution
Solution
We have improved the user experience by creating a linear order flow. Users are now able to select the right package for their employees. Users are now able to order independently.
- Improved input and selection of recipient data.
- Improved the process of creating a new campaign.
- Added the possibility of creating a customised campaign.
- As a result, our users are now able to order a new campaign independently, without having to contact customer service.
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We have improved the user experience by creating a linear order flow. Users are now able to select the right package for their employees. Users are now able to order independently.
- Improved input and selection of recipient data.
- Improved the process of creating a new campaign.
- Added the possibility of creating a customised campaign.
- As a result, our users are now able to order a new campaign independently, without having to contact customer service.
Â
We have improved the user experience by creating a linear order flow. Users are now able to select the right package for their employees. Users are now able to order independently.
- Improved input and selection of recipient data.
- Improved the process of creating a new campaign.
- Added the possibility of creating a customised campaign.
- As a result, our users are now able to order a new campaign independently, without having to contact customer service.
Process
1. Empathise
A good way to start user research is to establish a hypothesis and a goal. To confirm or reject them, we used user research method like:
- Interview more than 6 users
- Analyse the result
- Create empathy maps
- Competitor analysis
- Swot analysis
Process
1. Empathise
A good way to start user research is to establish a hypothesis and a goal. To confirm or reject them, we used user research method like:
- Interview more than 6 users
- Analyse the result
- Create empathy maps
- Competitor analysis
- Swot analysis
An important consideration about user interviews!
During the interview it is very important to create a comfortable environment and to show genuine interest in users’ experiences. Actively listening to users without intervening with one’s own opinions is the key to empathise and understand them, to recognise their needs and pain points
This direct experience allowed me to understand how each user has a different approach to the service and that it is important to eliminate preconceptions.
This first-hand experience has allowed me to understand how each user has a different approach to the service, and recognising these different approaches without the interference of bias is crucial to developing truly user-centred solutions.
An important consideration about user interviews!
During the interview it is very important to create a comfortable environment and to show genuine interest in users’ experiences. Actively listening to users without intervening with one’s own opinions is the key to empathise and understand them, to recognise their needs and pain points
This direct experience allowed me to understand how each user has a different approach to the service and that it is important to eliminate preconceptions.
This first-hand experience has allowed me to understand how each user has a different approach to the service, and recognising these different approaches without the interference of bias is crucial to developing truly user-centred solutions.
Process
1. Empathise
A good way to start user research is to establish a hypothesis and a goal. To confirm or reject them, we used user research method like:
- Interview more than 6 users
- Analyse the result
- Create empathy maps
- Competitor analysis
- Swot analysis
An important consideration about user interviews!
During the interview it is very important to create a comfortable environment and to show genuine interest in users’ experiences. Actively listening to users without intervening with one’s own opinions is the key to empathise and understand them, to recognise their needs and pain points
This direct experience allowed me to understand how each user has a different approach to the service and that it is important to eliminate preconceptions.
This first-hand experience has allowed me to understand how each user has a different approach to the service, and recognising these different approaches without the interference of bias is crucial to developing truly user-centred solutions.
Personas
1. Define
During this phase, collecting the first data, the first people are created. We have defined two personas:
Our key user, the Company Manager is usually a team leader, he is the company manager. He would like to create a very positive connection with his team members using our gift service.
Otherwise, the Success Manager is the inter-user of the platform. The main role is to be the first point of contact for the Company Manager.
He need a platform that allows the Company Manager to manage most of the order independently.
Personas
1. Define
During this phase, collecting the first data, the first people are created. We have defined two personas:
Our key user, the Company Manager is usually a team leader, he is the company manager. He would like to create a very positive connection with his team members using our gift service.
Otherwise, the Success Manager is the inter-user of the platform. The main role is to be the first point of contact for the Company Manager.
He need a platform that allows the Company Manager to manage most of the order independently.
Personas
1. Define
During this phase, collecting the first data, the first people are created. We have defined two personas:
Our key user, the Company Manager is usually a team leader, he is the company manager. He would like to create a very positive connection with his team members using our gift service.
Otherwise, the Success Manager is the inter-user of the platform. The main role is to be the first point of contact for the Company Manager.
He need a platform that allows the Company Manager to manage most of the order independently.
User Flow
1.Ideate
One of the most critical steps is the definition of the user ordering process, clearly identifying the key points at which conversions will happen. In the current (old) version, the user flow is not simple and has significant shortcomings, particularly in areas such as product selection and communication with the customer during dispatch.
On the other hand, the new user flow represents a more user-friendly and intuitive process. It introduces a linear progression of tasks, including the ability to create customised orders by selecting products from a list. In addition, users can now easily choose the addresses of registered recipients directly during the order process, improving both convenience and efficiency.
User Flow
1.Ideate
One of the most critical steps is the definition of the user ordering process, clearly identifying the key points at which conversions will happen. In the current (old) version, the user flow is not simple and has significant shortcomings, particularly in areas such as product selection and communication with the customer during dispatch.
On the other hand, the new user flow represents a more user-friendly and intuitive process. It introduces a linear progression of tasks, including the ability to create customised orders by selecting products from a list. In addition, users can now easily choose the addresses of registered recipients directly during the order process, improving both convenience and efficiency.
User Flow
1.Ideate
One of the most critical steps is the definition of the user ordering process, clearly identifying the key points at which conversions will happen. In the current (old) version, the user flow is not simple and has significant shortcomings, particularly in areas such as product selection and communication with the customer during dispatch.
On the other hand, the new user flow represents a more user-friendly and intuitive process. It introduces a linear progression of tasks, including the ability to create customised orders by selecting products from a list. In addition, users can now easily choose the addresses of registered recipients directly during the order process, improving both convenience and efficiency.
Creative Stage
Create Low fidelity Wireframe
Create a bundle process.
4. Prototype and testing
The new user experience allows users to create the tasks we have focused on:
- Create a customer bundle
- Select a standard bundle of events.
The experience covers everything from ordering to shipping.
Analyse what kind of problem could occur during the shipping time and
solve it in the best way to offer a good service all the time.
Create a bundle process.
4. Prototype and testing
The new user experience allows users to create the tasks we have focused on:
- Create a customer bundle
- Select a standard bundle of events.
The experience covers everything from ordering to shipping.
Analyse what kind of problem could occur during the shipping time and
solve it in the best way to offer a good service all the time.
Create a bundle process.
4. Prototype and testing
The new user experience allows users to create the tasks we have focused on:
- Create a customer bundle
- Select a standard bundle of events.
The experience covers everything from ordering to shipping.
Analyse what kind of problem could occur during the shipping time and
solve it in the best way to offer a good service all the time.
Let´s Discuss
your project.
Book your first call with me—it’s free!
I’m excited to explore tailored solutions for you. Looking forward to connecting!
Let´s Discuss
your project.
Book your first call with me—it’s free!
I’m excited to explore tailored solutions for you. Looking forward to connecting!
Let´s Discuss
your project.
Book your first call with me—it’s free! I’m excited to explore tailored solutions for you. Looking forward to connecting!
